A lot of people use the words “innovation” and “creativity” interchangeably, but my favorite definition helps to clearly differentiate the two:

“Innovation is the value-added application of a creative idea.”

In other words, ideation is great, but it’s not actually “innovation” until ideas are applied in the real world…and, in some way, add value.

Of course, talking about definitions is one thing; putting ideas into action to generate results is another. If you’re struggling to ideate and innovate, or if you just want to trigger your creative mojo, this list of some of my favorite books is a good place to start. It’s an eclectic mix of exciting recent releases combined with a few all-time favorites. Each of the books on this list will help you to think more creatively, generate new ideas, gain new perspectives, communicate and present your ideas more effectively, and/or foster a culture of innovation within your organization.

Plus, they’re all highly entertaining and enjoyable to read.

Written by some of the top thought-leaders out there today, some of whom you may already know and others you most definitely should. As my company’s mission and motto is “Educate, Engage, and Excite,” I assure you that every book on this list meets this requirement with flying colors. They will inform you, capture and hold your attention, and inspire you to new heights.

100 Things Every Designer Needs to Know About People and 100 Things Every Presenter Needs to Know About People
Susan M. Weinschenk Ph.D.
These two beautiful, colorful, companion books take a fascinating, psychology-based (and yet extremely practical) approach to both technology design and presentation design based on how people see, listen, think, feel, learn, and act. Here’s a fun video sample from the author (otherwise known as the “Brain Lady”), as well as a link to her blog.

Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures and Unfolding the Napkin: The Hands-on Method for Solving Complex Problems With Simple Pictures 
Dan Roam
Cave drawings (and, therefore, visual communication) existed long before the written word was invented. These books (especially the fun and interactive “Unfolding the Napkin” workshop-in-a-book) will teach you how to think, problem-solve, and communicate more visually, and master the art of napkin-sketching, whiteboard-drawing, and more. Tons of great resources on the website as well.

Design For How People Learn
Julie Dirksen
The simple and straightforward title pretty much says it all. But what it doesn’t tell you is how extremely creative, visually appealing, and entertaining this amazing book is. For people who design and/or deliver training or facilitate workshops of any kind, this book is my new #1 recommendation. Even if you don’t do training, it will help to make you a smarter thinker and learner.

Doodle Revolution, The: Unlock the Power to Think Differently
Sunni Brown
The Beatles sang, “You say you want a Rev-o-lution, we-ll you know, we all want to change the world.” Well, visual thinker Sunni Brown IS changing the world through her Doodle Revolution by single-handedly shifting the paradigm from thinking of doodles as useless scribbles to giving the doodle its rightful place as a powerful and under-appreciated catalyst for innovation. Warning: If you visit her website, just know that you will be entering a wonder-filled world of color and creativity that you may never want to leave.

Give and Take: A Revolutionary Approach to Success

Adam Grant
While this book is not necessarily about innovation, per se, the creative and powerful storytelling by Wharton professor Adam Grant teaches us how being a “giver” rather than a “taker,” and and how selflessly cultivating a climate of generosity can help foster a culture of collaboration and innovation. One of the best business books of the past year, by a terrific guy who definitely practices what he preaches.

Icarus Deception, The: How High Will You Fly?
Seth Godin
No book list on the topic of innovation would be complete without a selection by the brilliant and prolific thought leader Seth Godin. Last year it was Linchpin; this time around it’s Icarus. Impossible to describe in a sentence, the basic premise is: you are an artist and your work – whatever it is that you do – is your art. So now that you realize that, the question is: “what are you going to do about it?” If you don’t know Seth Godin yet, or don’t yet subscribe to his blog, you must. You just must. Take my word for it.

Idea Stormers: How to Lead and Inspire Creative Breakthroughs
Bryan W. Mattimore
Staring at a blank screen, flip chart or whiteboard is no way to come up with new ideas — especially as a team. So ideation specialist Bryan Mattimore generously shares with us a number of his time-tested ideation and innovation secrets, including his simple but powerful (and energizing) “brainwalking” process, as well as numerous other idea-generating facilitation techniques and an array of inspirational and entertaining real-world innovation success stories.

Liquid Leadership: From Woodstock to Wikipedia — Multigenerational Management Ideas That Are Changing the Way We Run Things
Brad Szollose
In a world where Traditionalists, Baby Boomers, Gen X, and Millennials are thrown together and expected to work side by side in peace and harmony, the question becomes: “how can we leverage the power of this generational diversity to cultivate a climate of collaboration, creativity, and innovation?” Internet entrepreneur and keynote speaker Brad Szollose tells us how through humorous and insightful research and storytelling.

Naked Presenter, The: Delivering Powerful Presentations With or Without Slides
Garr Reynolds
To gain buy-in for your ideas, you need to be able to communicate and/or present them to your listener or audience. And this book is, without question, the single best book on public speaking I’ve ever read. And I’ve pretty much read them all. Written by Garr Reynolds, who I consider the king of presentations, this simple, aesthetically beautiful book is a resource that you will refer back to time and time again.
  
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Garr Reynolds
About how many business books can you say, “This book, literally, forever changed my life and the way in which I see the world?” This awe-inspiring, Zen-based piece of work  will take your breath away — and make you unable to sit through (or produce) another horrible PowerPoint presentation ever again. His website and blog are amazing resources, as well.

Quick and Nimble: Lessons From Leading CEOs on How to Create a Culture of Innovation
Adam Bryant
Innovation doesn’t happen in a vacuum. So what can business leaders do to “build and foster a corporate culture that encourages innovation and drives results?” In his brand new book, New York Times business columnist and author of The Corner Office, Adam Bryant, identifies six key drivers that help companies to stay quick and nimble, as well as innovative.

Resonate: Present Visual Stories That Transform Audiences and Slide:ology: The Art and Science of Creating Great Presentations
Nancy Duarte
If Garr Reynolds is the king of presentation design and delivery, then Nancy Duarte is the queen. There is no way to put it other than to say that these two amazing – and amazingly beautiful – books will blow your mind. While Slide:ology is all about creating more effective visual presentations, Resonate is about telling more visual and impactful stories. Together, these two awesome works will transform you and help you transform your audiences. Great resources on her site as well.

Unstuck: 52 Ways to Get And Keep Your Creativity Flowing At Home, At Work & In Your Studio
Noah Scalin
Do you ever feel stuck when trying to come up with new creative ideas? This fun, colorful, visual, interactive book by Noah Scalin provides you with page after page of exercises intended to kick-start your creativity and help you generate new ideas. Whether you read it cover to cover, or simply open it to a random page, this stimulating do-it-yourself guidebook will help jump-start your creative flow.

White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually Through Graphic, Web, & Multimedia Design
Kim Golombisky and Rebecca Hagen

 This book is a wonderful introduction to design thinking for non-designers. For someone like myself who previously knew very little about design, this visually beautiful book opened my eyes to a whole new world of possibilities.

This list, at first glance, may seem a little overwhelming, but remember that, as Confucius said, a reading journey of a thousand (or even 14) books begins with a single book. Or something like that. So let the wonderful books on this list be the fuel that powers your innovation engine and speeds you down the highway of success.