It’s all about the Little Pink Spoon.

One of my all-time favorite summertime pleasures is going to Baskin-Robbins and trying out a few new flavors with those little pink spoons of theirs. Ninety percent of the time I just end up getting Rocky Road, but I always enjoy tasting a few other flavors before ordering my cone.

Why is Baskin-Robbins so willing to give away their product for free? It’s obvious: they hope that by giving us a free taste, we’ll end up buying a cup or a cone or a pint or a gallon. So they gladly give away millions of little pink spoonfuls in order to make many millions of dollars more in return. It’s the same reason movies show trailers, cosmetics companies offer samples, and car dealers offer test drives: people want to try before they buy.

So, how do you bring the Little Pink Spoon Principle into play in your job search? By giving a prospective employer a “free sample” of what you have to offer, you’ll dramatically improve your chances of success. Here are three ways to do it …

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