One of the great pleasures of summertime is popping into a Baskin-Robbins and trying out a few different flavors with those little pink spoons. Who doesn't love those little pink spoons!

Between you and me, 90% of the time I just end up getting Rocky Road anyway, but it's always fun to taste a few other flavors before ordering my cone. (*Although, if you're gonna do that, you better make sure that Larry David is not standing in line behind you!) 

If you think about it, though, why is Baskin-Robbins so willing to give away their product for free? Of course, it’s simple and obvious: they hope that by giving us a free taste, we’ll end up buying a cup or a cone or a pint or a gallon. So they gladly give away millions of little pink spoonfuls in order to make many millions of dollars more in return. It’s the same reason movies show trailers, cosmetics companies give away free samples, and car dealers offer test drives: people want to try before they buy.

So, with this concept in mind, how might you apply the Little Pink Spoon principle to your job search in order to increase your odds of getting hired? Simply put, by giving a prospective employer a “free taste” of what you have to offer!  

Three ways to leverage the power of the Little Pink Spoon approach in your job search using "the Three Shows": Show & Tell; Show Them That You Can Do It; and Show Them That You Really Want it...

[1] Show & Tell: No, "show & tell" is not just for kindergarteners. Verbally telling an interviewer how your background qualifies you for the job is one thing; visually showing them is another. As research has shown, vision trumps all other senses. John Medina states in his fascinating book "Brain Rules" that when people hear information, three days later they'll remember 10% of what they heard; but if they see it, they'll remember 65% of what they saw. 

So what can you do to become more memorable? Be more visual! Bring stuff to the interview with you that you can show: Samples of work you’ve produced, reports or PowerPoint presentations you’ve created, photos of projects you've worked on, awards you’ve received, copies of articles or blog posts you've written. Even if the interviewer doesn't take the time to read or even look at what you brought, just holding it up and showing it to them makes it real...more real than just telling them about it. And having these samples handy is a great way to visually remind yourself of real-life stories you can use when asked, "Tell me about a time when..." or "Give me an example of...."

Even if you are not an artist, it doesn’t mean that you can’t put together a "portfolio" of your career accomplishments. You may even want to create a "visual bio/resume" or a personal marketing kit to supplement your traditional CV. As Dan Pink reminds us in his recent book, "To Sell is Human," we are ALL in sales. And, when you are interviewing, what you are selling is yourself. Because so few people outside of the design world think of creating a portfolio of their work, your proactivity and creativity in doing so will definitely help you stand out from the crowd.

[2] Show Them That You Can Do It: While job interviews can sometimes feel more like a one-way interrogation than a two-way conversation, there are things that you can strategically and proactively do to turn the discussion into a dialogue and a demonstration of your capabilities. Ultimately, what you want to do is to get the interviewer to change their perception of you from "an interviewee" to "an employee" by getting them to actually envision you working there.

One way of doing this might be to ask the interviewer to give you an example of a real-world business challenge that you would be facing if you were to be hired for this role. By taking off your "interviewee hat" and putting on your “consultant hat” and asking thoughtful questions, you probably won't solve their puzzle right then and there, but you'll be perceived as someone who is ready, willing, and able to get to work. Earlier in my career, when I asked my new boss at Disney why he hired me over a few other candidates who were more qualified, his response was: "Because you asked the best questions."

Another way you can show what you can do is by providing an example of your abilities using the PARLA model that I discussed in more detail in a previous post. In short, you can demonstrate your potential to do the job you're interviewing for by describing: a relevant PROBLEM you previously faced; the ACTION you took; the RESULT of that action; what you LEARNED from that experience; and how you would APPLY that knowledge in this role.

After the interview, to further demonstrate your potential, you might email them some additional thoughts and ideas, along with your thank-you note. This will further demonstrate your professionalism and capability, as well as reinforcing that you really want the job...

[3] Show Them That You Really Want It: It's one thing to show that you can DO the job; it's another thing to demonstrate that you really WANT the job. Earlier in my career I was crushed to not be offered a job that I thought I was perfect for. When I asked the hiring manager for some feedback after the decision had been made, he responded that, "It didn't seem to me that you were that enthusiastic about this position. We need people who are passionate about working here." Lesson learned: People aren't mind-readers, so make sure they know how much you want the job (assuming you really do).        

Secondly, here's a question to consider: Are you potentially willing to work for free? Of course, you need to earn a living and don’t want to undervalue yourself. But, just as you might want to taste a new flavor before purchasing a whole cone, the prospective employer might be on the fence about hiring you, or might not yet be ready to make a permanent offer. So might there be some other way for you to show how much you have to offer and how much you want to work there? It’s not always possible, but what if you could start out as a volunteer or an intern, or in a temp-to-perm situation, or on a consulting or project or trial basis? This might not be an option, but it never hurts to be creative and open to exploring out-of-the-box possibilities as a way of getting your foot in the door!

In closing, from my experience, if you can "show" these three things -- real-world examples of your previous work accomplishments, that you have what it takes to do the job, and how much you really want it -- you will dramatically improve your odds of getting the job. 

So, as you prepare for your next interview, think about how you might give people a "little pink spoon-sized taste" of who you are and what you have to offer so that they will want to buy the entire cone...along with some sprinkles, whipped cream, and a cherry on top as well. 

OK, blog post done … time for some ice cream!

*If you have your own examples of the Little Pink Spoon principle in action, please feel free to share them with us...