*This piece appeared on the CBS Small Business Pulse website:

How To Keep The Competitive Hiring Culture In Your Favor

December 28, 2015

Click here for online version of article with accompanying video:

http://cbspulse.com/2015/12/28/how-competitive-hiring-culture-favor/

Todd Cherches is the CEO and co-founder of BigBlueGumball, a NYC-based training consulting firm that helps companies discover and develop the hidden talents within their organizations. He offers the following insights on a major issue that small businesses are currently facing.

There are numerous issues commonly faced by my small business clients, but one of the biggest issues right now is the war for talent as small businesses compete with bigger companies, and with each other, around talent acquisition, engagement, and retention.

With the job market picking up, employees have more opportunities available to them than they have had in years to decide where they want to take their talents. So companies need to work harder than ever to get people to stay…while also getting them to put their heart and soul into what they do. As one of the top reasons people quit their jobs is due to poor management and/or no leadership, leadership development and management training are more crucial than ever.

What do small businesses need to do to compete in this war for talent?

Just as a speedboat is more nimble than a battleship, small businesses can compete with larger organizations by leveraging their competitive advantages. While small businesses may not have the size, resources, and visibility of the big boys, they can and must be more creative and flexible in attracting, engaging and retaining talented people.

There are numerous ways of doing so including, but not limited to:

• Offering employees greater access to information and increased involvement in things that interest them
• Flexibility in terms of when, where and how they go about their work
• Being creative in implementing non-financial, low-cost reward and recognition programs
• Offering training and development, and personalized coaching and mentoring opportunities

This war is a battle amongst organizations of all types to acquire, engage, and retain the best people from a limited pool of top talent. The way we help in this regard -- through our consulting, training and coaching work -- is by encouraging and enabling our clients to create an environment that gets potential hires to want to work there, to motivate these employees to perform and to produce while they are there, and to support and develop them so that they want to stay there.

In his book, “Drive: The Surprising Truth About What Motivates Us,” Dan Pink states that people are motivated by three key non-financial incentives — Autonomy, Mastery and Purpose. If small businesses empower their people to do their jobs in their own way [autonomy], in an environment that allows them to develop and grow [mastery], while doing work that truly matters [purpose], they will be taking positive steps towards setting their people, and their organizations, up for success.
 
As told to Robin D. Everson of Examiner.com for CBS Small Business Pulse.

How much of your time at work are YOU spending in each quadrant?

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“People do best, what they like best to do.”

That’s an old adage by Frederick W. Taylor, the original efficiency expert and management guru. Seems like common sense, doesn’t it? And yet, so many people hate their jobs. So why is that? What's going on?

The Passion/Skill Matrix may help to explain...

Think about your hobbies. You know, the things you do for fun. Whatever it is, whether it’s playing a sport, a musical instrument, practicing a craft, or whatever, you probably do it for at least one of the following two reasons: you’re good at it and/or you enjoy it. Otherwise, why do it?

If you love doing something, let’s say, playing the guitar or the piano or drums – even if you’re not very good at it – you’re going to pick it up and fiddle around with it, spending your spare time practicing, and watching and listening to others play, all in the hope of getting better. Even if you’re not that great and know you’re probably never going to play in a band, you still do it because it’s fun.

Similarly, if you’re good at something, even if it’s balancing your checkbook, you may not love doing it, but because you’re skilled in math and it comes quick-and-easy to you, you don’t really mind doing it. Or maybe you do?

So, what about something that you love doing AND you’re good at it? Now you’ve hit the magic bulls eye: your passions and your skills are in alignment! Let’s say you love playing tennis and you discovered years ago that you’re pretty good at it. Most likely, with this combination of passion and skill, you enjoyed watching tennis on TV to see how the pros do it, didn’t mind hitting a tennis ball against the wall thousands of times, and got a rush from playing every chance you got.

Over time, your skills grew. And as your skills grew, so did your confidence, which led to your taking on tougher challenges, practicing more, winning against better and better opponents, having fun competing and winning, and enjoying your increased success. No, you’re probably not going to play tennis in the U.S. Open, but you’re at a level that you are proud of and enjoy as you keep working on taking your game to the next level.

Now, what about when you are stuck doing something that you are not good at, and do not like doing? How successful do you think you are going to be?

Probably not very.

And, yet, this describes a lot of people’s jobs. So how does this happen?

Here’s how it happened to me: A number of years ago, I was out of work for a while when I was offered an amazing job as the VP of Business Development and head of the New York office for a leading west coast interactive agency. I was so honored to be hired by, and excited to be working for, this innovative company, and was looking forward to taking on the challenge of helping them to grow their east coast business.

But once the initial excitement wore off, the job itself ended up being much tougher for me than I ever expected. I started just around the time of the dot-com crash when finding new business instantly became tougher and tougher. And, unfortunately, I quickly discovered the hard way that I did not possess the abilities or the personality type required to succeed in this kind of role – especially in this type of market environment.

And, so, as time went on and as I continued to fail, my stress level rose, and I began to like this job less and less, until I could not even bear to get up for work in the morning.

If you’ve ever had a job that you didn’t like AND that you were not good at, you know what I’m talking about. I was set up to fail every day, through nobody’s fault but my own, and I just wanted out. Getting laid off, despite my feeling of loss as I loved the company and the people, actually ended up being a huge relief.

In almost every job, there are going to be aspects of your position that you enjoy doing, and things that you don't. And, there are going to be things that you are good (or even great) at, and things that you are not.

So, the key to success is finding the right balance.

For example, in my current role as head of a management and leadership consulting, training, and coaching firm, I love and feel that I’m pretty good at the consulting, training, and coaching part. What I don’t love, and am not that great at, is the actual running of the business itself (especially, the financial and administrative side).

So, what to do about it?

Taking a look at the Passion/Skill Matrix model, and thinking about YOUR job:

1. Make a list of all the different things you do on a regular basis; and then break them up into four categories: Things you are GOOD/GREAT at; things that you are NOT Good at; things that you LIKE/LOVE doing; and things that you DON'T Enjoy doing. If you like to quantify things, you can even score each one of these items on a scale of 1-10. 

2. Next, draw a 4-box matrix like the one above, and place each of these items in one of the four boxes. For example, let's say you are good at and enjoy writing blog posts, put that in the upper right quadrant. If you like drawing, but are not that great at it, put that in the upper left. If you're good at math, but don't enjoy it, put that in the lower right. And if you hate cooking and are not good at it, put that in the lower left.

Now, lastly, let's look at the four-quadrant matrix to ask the "So what?/So that!" question: How can I use this model to be more successful?

Your SWEET SPOT - The things that you Like/Love and are Good At: If you have a lot in that box, you’re incredibly lucky! Try to spend as much time as possible on these things. This is where the intersection of your skills and passions lie, and where you have the greatest potential to leverage your strengths and go from good to great. When you're working on things that fall into this category, time flies, ideas flow, your energy is high, and you're in your element...so spread your wings and fly!

Your GROWTH ZONE - The things that you Like or Love to do, but are NOT great at...yet: This is a wonderful developmental opportunity! If you like something, or feel you have potential in this area, you are more likely to work at it by learning more about it, studying, practicing, and seeking out training and coaching. Einstein once said that, “Anyone who has never made a mistake has never tried anything new.” If you’re passionate about it, keep working at it. You never know how far you might get unless you try. And notice the powerful difference between saying, "I'm not good at that" vs. "I'm not good at that...yet." By simply adding that simple word "yet," you open up the world of possibilities.

Your DEFAULT ZONE - The things that you Don’t Like to do, but are Good At: Perhaps it’s something you used to like doing, or you just became the “go to” person by default because it comes naturally to you and everyone knows it. Well, this is a great developmental opportunity – for someone else! Here’s where you might be able to outsource, delegate, or take on the role of a mentor or coach to help someone else develop skills in this area. This is a win-win opportunity that will help someone else to grow while freeing you up to do other things...so you can spend more time "above the line" (i.e., in your Growth Zone and/or Sweet Spot).

Your FAILURE ZONE - And, lastly, the things that you Don’t Like (or Hate!) to do, AND are Not Good At: This is your “Failure Zone”…and you need to do whatever it takes to get out of this box as soon as you can. Again, we all have aspects of our jobs that we may not love, but if you are spending more than 25% of your time in this box, you are setting yourself up for a whole lot of pain and suffering. And, to be honest, if you’re in a job that you really, truly don’t like and that you are really, truly not good at, you’re not doing your employer any favors by staying in this role. Sometimes we stay just for the paycheck, but it’s really hard to sustain that over the long haul. And it’s ultimately going to take its toll on your physical and mental health. So, whatever it takes, you need to try to get yourself out of this box.

Although...one other important thing to think about regarding your Failure Zone: Have you ever considered that this Zone might, potentially, be your greatest area of opportunity? You identify things as belonging in your Failure Zone because you are not good at it and don't like it. But think about it this way: What if you TRIED...and got better at it? And once you got better at it, you didn't hate it quite as much. And now that you don't hate it as much, you are willing to try it again, finding that, with experience, you find youself inching your way up, in this area, out of the Failure Zone until it now -- magically -- resides in your Growth Zone! From there, once you've broken through the box you had put yourself in, could this potentially become part of your Sweet Spot? Only time will tell...but it is entirely within your power to make it happen...if you are willing to open your heart and your mind to the world of possibility. Think about it: How many of your Sweet Spot skills were once part of your Growth Zone, or even your Failure Zone? My guess: Probably MOST of them! 

Lastly, as Dan Pink writes in his book Drive and as he speaks about in this amazing RSAnimate video, people are happiest and most productive when they have three key, intangible things: Autonomy, Mastery, and Purpose. If you are lucky enough to find a job where you spend most of your time with the freedom and flexibility to make your job your own (autonomy); in an environment that allows you to grow and develop into the best you can be (mastery); while doing work that matters (purpose), that’s when you’ve got it made.

As they say, “If you love what you do, you’ll never work a day in your life.”

END

"In an ever-changing world, if you're standing still...you're falling behind."

                                                                                ~Todd Cherches